Seven sins, seven worlds. One creative house.Based in Rome. Creating worldwide.
In the middle of the journey of our life
I came to myself within a dark wood
where the straight way was lost.
Dante · Inferno, I
A sectoral architecture built on human nature. Each sin is a market.
Content creators, high-class companions, boudoir, lingerie. Desire as identity.
Fashion, eyewear, status personal branding. Image as declared power.
Fine dining and luxury hospitality. We eat with our eyes first. That is where we work.
Premium real estate, jewellery, assets worth communicating without vulgarity.
Spas, retreats, beauty clinics. The luxury that steps off the grid.
Cosmetics, skincare, beauty tech. No one buys a product. They buy who they will become.
Automotive, extreme sport, performance brands. Adrenaline as aesthetic.
Six disciplines, one method. Every commission begins with an awkward question and ends with a visual identity that outlives the project.
Photography and video as identity-building tools. Art direction from scratch, not executing someone else's concept. Every shot has a narrative reason.
From visual signature to voice. Palette, typography, manifesto, tone. Identity as architecture, not decoration.
Space, event, immersive installation. The imaginary becomes a physical place. For brands that want to be remembered as experiences, not products.
Positioning for brands and people. Before the budget: understanding who you are, where you want to go, what you refuse to become.
Video, animation, visual digital twins. AI expands the field without replacing the hand. We always state what is generated and what is photographed.
Editorial worlds, released with the discipline of a set. One direction holds from the first frame to the final placement. Measurement comes later: it decides what deserves to remain.
Career as artwork. Body as text. Public presence as signature.
From visibility to identity. From content to proprietary imaginary.
Not a face for a campaign. An aesthetic reference that returns.
Beyond the catalogue. A world of meaning that precedes the product.
We don't produce images. We build visual identities that last. The method is editorial, the discipline is absolute.
Artificial intelligence can produce technically flawless images in seconds. Without history, physical presence and the specificity of a real person, they remain empty. We hold both sides together.
No image leaves this house without passing through the hands that conceived it. The machine proposes. The house chooses.
We create coherent digital versions of people and brands: faces, style, texture, atmosphere. Replicable, governable identities over time.
We state what is generated and what is photographed, asset by asset.
Material generated in this section is produced and directed in the studio, and declared as such.
Peccato is a creative studio directed by Daniele Dell'Aguzzo, who signs its AI-led visual production. Live photography is signed by Yulia Kurnosova on selected productions. Two tracks, one direction.
Architect and creative director. He decides what enters the image and what remains outside it, from the first reference to the last frame, on set and in AI-led production.
She signs the studio's live photography as a partner on selected productions: real sets and editorials, in front of and behind the lens.
Choose your sin.
